No matter if you made it to the IAA in Frankfurt or not - in this video, you see the BMW stand like never before: Take a fly right over the BMW booth at the IAA 2017 in this stuning 360°-drone-video. » Read more
Fly over the BMW IAA area – in this 360°-video
BMW Personal Copilot: Virtual Reality at the IAA 2017. A personal experiment
Driving assistants are there to protect the car in an emergency and convenience daily driving. At the IAA this year, one can experience the assistant systems of the BMW Personal Copilot live with the help of virtual reality – in the new BMW 6 series Gran Tourismo. A rather intense test drive. » Read more
A closer look at the BMW Concept X7 iPerformance
You already know everything about the BMW Concept X7 iPerformance, which debuted at the IAA 2017. Now, have a closer look: we managed to get our hands on and come close to the luxurious concept car - from the inside and outside. » Read more
BMW M5 First Edition: New sports sedan in noble Frozen Dark Red. First live pictures
600 HP, strictly limited to a production of 400 cars and an appearance that makes visitors of the IAA and booth employees alike instinctively reach for their cameras: The BMW M5 First Edition is the definite highlight in the M-corner of BMW's exhibition at the IAA 2017. » Read more
BMW Highlight-Show Video: Setting a spectacular staging at the IAA 2017
With the "Vision Loop" the BMW Group has created an interactive driving stage along with a 150 meter round course for the IAA. The spectacular highlight-show of the exhibition premiers from BMW i to M can be found here. » Read more
BMW i3s: The new electric sports car at the IAA 2017
As the most innovative electric car in the compact segment, the BMW i3 has made a lot of friends since 2013. In light of the IAA the Bavarians have expanded their portfolio to include an even more dynamic version – the BMW i3s. First live pictures from Frankfurt » Read more
MINI at the IAA 2017: The joy of driving, smoothies and all things beard – drooping in on MINI’s turf
Adjacent to BMW's vast exhibition area, MINI has created an urban-industrial world for the IAA 2017. In addition to the range of lifestyle models and two spectacular concept cars visitors can experience an elaborate attention to detail, fresh smoothies and three barbers. » Read more
BMW at the IAA 2017: Exclusive tour of the BMW booth – part two
In part two of our tour of the BMW Group's booths at the IAA 2017, we take a look at the new luxury section centered around the BMW 7 Series, the subsection of the X-SUVs as well as the presence of BMW M » Read more
BMW press conference at the IAA 2017: A clear statement for electric mobility
"Electric mobility is 'The new normal' for us" – the BMW Group's press conference at the beginning of the IAA 2017 clearly transmits their position on electric mobility and the BMW i Vision Dynamics delivers a tangible prospect for the next i-models. » Read more
BMW M8 GTE: Live-debut and first sound-video
BMW Motorsport presents the GT sports car BMW M8 GTE at the IAA 2017. As of the coming season, the new racecar will participate in the FIA World Endurance Championship among others – as well as competing in Le Mans. » Read more