30 Years M3 – BMW celebrates the 30th anniversary of BMW M3 with special edition

To mark the 30th anniversary of the BMW M3 in 2016, BMW M is launching an exclusive special edition of the automotive icon. The “30 Years M3” edition is limited to 500 cars worldwide.

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With the launch of the first generation of the BMW M3 in 1986 BMW revolutionized the sporty mid-range segment. No other manufacturer had previously ever deployed genuine motorsports technology so consistently in order to transform a high-volume production model into a thoroughbred high-performance sports car.
The first BMW M3 set the standard by which other manufacturers were measured.

Meanwhile, BMW M has continuously refined its automotive icon across five model generations. And over all these years the BMW M3 has retained its original character. To mark the 30th anniversary of this automotive icon this summer, BMW M is launching the exclusive special edition of the BMW M3 “30 Years M3”, which is limited to 500 cars worldwide.

As a tribute to the first generation of the BMW M3, the anniversary edition “30 Years M3” is painted in the exclusive exterior colour Macao Blue metallic, which once celebrated its premiere in BMW’s colour range as a special option for the first generation of the BMW M3.

The edition “30 Years M3” builds on the Competition Package, which is optionally available for the BMW M3 series production model. It comprises an increase in engine output by 14 kW/19 hp to 331 kW/450 hp. Also included in the Competition Package is the Adaptive M suspension, which has been comprehensively aligned to the increased performance. Optimised features also include new springs, dampers and stabilisers.

BMW "30 years M3" Edition - Front

In terms of exterior design, the Competition Package also includes the BMW Individual High Gloss Shadow Line with enhanced features, including a black chrome tailpipe trim for the M sports exhaust system, the characteristic and potent sound of which contributes significantly towards the highly emotional driving experience. The edition model also features exclusively designed M gills in the front wings bearing the logo “30 Years M3”.

The Competition Package upgrades the interior of the edition “30 Years M3” with specific M sports seats in a skeletal design that combine perfect support with distinct travel comfort over long-distances. Seatbelts with woven-in BMW M strips also enhance the sporty interior ambience.

The logo “30 Years M3” on the front doorsills reminds both driver and front passenger of the BMW M company icon’s unique history. The wording “30 Years M3 1/500” on the carbon fibre interior trim strip of the instrument panel gives indication of the exclusiveness of the BMW M3 “30 Years M3”, which is limited to 500 cars worldwide. “30 Years M3” is embroidered into the front headrests.

The BMW M3 “30 Years M3” features an exclusive full leather Merino trim in bi-colour Black/Fjord Blue or optionally in Black/Silverstone with colour-matching contrast seams that effectively underscore the anniversary model’s sporty and sophisticated character.

Compared with the BMW M3 with Competition Package, the additional cost of the anniversary model is €10,000 in Germany. Market launch is scheduled for the summer of 2016 – this being exactly 30 years after the signing of the first contract for the purchase of a BMW M3.


Published: 2016/05/27

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