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Crumbs everywhere: First ride with the new BMW 1 Series

A well known Hollywood star "borrowed" the refreshed BMW 1 Series ... He needs it to do a search for ... Cookies!

BMW 1 Series Commercial: Cookie Monster

He’s blue, fuzzy and wants Coooookies!
The Cookie Monster recently stars in a hilarious commercial for Apple, were it talks to Siri.
But did you know: it not only loves Apple, but also BMW!

In 2015 the Cookie Monster did have some good time – in the first set of commercials for the new BMW 1 Series in Germany.

In the first commercial Sid (as the Cookie Monster’s first name is) takes the co-driver’s seat, while BMW driver Marco Wittmann takes the steering wheel. Wittmann back then was the current champion of the German Touring Car Championship DTM.

TIL: “Keks“, is the german word for cookie … something learned for today 😉

The videos are online and german only, but I guess you will get the charme of it even you can’t understand it …
In the second commercial the Monster wants cookies (of course) and calls the Concierge Service. The optional build-in call-service of the BMW 1 Series will find an answer to every question you may have – even, if you are looking for the next bakery …

Now kindly excuse us … we have to clean the car from all those crumbles and the blue fur …

Published: 14. March 2015

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About the author

Thomas Gigold has been writing about cars for more than ten years. He loves long road trips, is father of three and lives in Germany. Thomas is the Editor-in-chief at the MOTOR SHOW BLOG. Learn more.

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