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BMW Highlight-Show Video: Setting a spectacular staging at the IAA 2017

With the "Vision Loop" the BMW Group has created an interactive driving stage along with a 150 meter round course for the IAA. The spectacular highlight-show of the exhibition premiers from BMW i to M can be found here.


On over 10,000 square meters BMW presents thirteen world and exhibition premieres in Hall 11 of the IAA in Frankfurt – from the new electro duo BMW i3 facelift and BMW i3s to the 6 Series GT and X3 to the powerful M5. At the same time the undeniable highlight of BMW’s exhibition area is the “Vision Loop”. The name here stands for an impressive platform stage along with three visually stunning curved LED video screens and mobile LED ceiling panels. A fully autonomous BMW i3 independently drives down the circuit.

Fully autonomous BMW i3 drives itself around the “Vision Loop”

The exhibition designers have created an emotional twenty-minute stage show with this setup that brilliantly puts the exhibition premieres and their respective themes on display. The audience greets the entrance of the fully autonomous BMW i3 test vehicle with applause as it unfailingly masters the circuit without the help of a driver.

The IAA 2017 will open its doors to visitors each day from the 16th of September to the 24th between the hours of 9:00 a.m. and 7 p.m. The highlight show can be seen 14 times a day on BMW’s exhibition grounds. If the IAA is too far away or your timetable far too full, there is an alternative: you can see the entire video of the BMW-show in full length right here.

Translation: Hanna Coco

Published: 15. September 2017

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About the author

Jonas Eling is a freelance motoring journalist. He writes for Germanys AUTO ZEITUNG as well as one of the largest BMW magazines in the world - german Bimmertoday.

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