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There’s an App for that! The BMW IAA App (not only) for the Motor Show in Frankfurt!

To discover the BMW highlights at the Frankfurt Motor Show IAA 2015 is easy, with you Smartphone! Here's all you need to know about the right App.

IAA Frankfurt Motor Show - AR Feature

When you visit the BMW stand at the International Motor Show IAA in Frankfurt this year, you will have a lot to discover. All the new models – which is not only, but foremost, the new BMW 7 Series and the new BMW X1.

To discover even more, BMW this year for the very first time created a special App, only for the Motor Show. The BMW IAA App for your Android or iOS is for free and offers a lot of information about the presented cars, but also about the building of the BMW stand.
Also you get an personal audio guide with the app, which tells you a lot about the cars, history and more.

So the BMW IAA App is a perfect buddy for your visit. Only one, thing: Don’t forget headphones 😉

BMW IAA App - Augmented Reality - BMW i8

The most stunning effect of the App by the way is the Augmented Reality feature. With this, you are able to discover the new BMW 7 Series, the BMW X5 xDrive40e and the BMW i8 in detail, even when you are not on the IAA!
By scanning an image, you can “go” around the BMW models just by moving your smartphone. You can try it, with the postcards the BMW staff here at the fair is handing out for the app.

But even if you stay at home, you are able to discover the feature. We exclusively offer a download for the three images you need to use the app. Just download it, show it on your screen or print it on paper – you can than use the Augmented Reality feature at home. Try it out (if you print it, be sure to use a prober size – the size of the cars in the app depends on the size of the image on the screen of your smartphone)!

All you have to do: Download the app, start the “3D” entitled points and point your smartphone on the images beyond.

BMW IAA App - Icon

You are able to download the BMW IAA App for iPhone via App-Store or got to the Play Store and download the App for recent Android phones.
If the link does not work, please search for “BMW IAA” in your Applications-Store.
Hint: As the App is a little larger when it comes to space usage (100 MB), please load it via a Wifi – there is one on the BMW stand.
Have fun!

Here are the Augmented Reality images, just click right on the images so save them:

BMW IAA App - Augmented Reality - BMW 7 Series

BMW IAA App - Augmented Reality - BMW X5

BMW IAA App - Augmented Reality - BMW i8

Published: 15. September 2015

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About the author

Thomas Gigold has been writing about cars for more than ten years. He loves long road trips, is father of three and lives in Germany. Thomas is the Editor-in-chief at the MOTOR SHOW BLOG. Learn more.

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