BMW in China – Wrap-Up from the Press Conference in Shanghai

„Dà jiā hǎo“ - here’s the Wrap-up of the BMW Press Conference at the Auto Shanghai, with some interesting facts from China.

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In China, our New Energy Vehicles have been well-received. We were the number one brand in electrification leadership according to an external consumer study last year. And this year looks set to build on that success with a strong start in electromobility. We are heavily involved in developing the NEV eco-system with our ChargeNow brand, which will see nearly 50% growth in publicly available charging and a total of 2,500 charging pillars in 15 cities by the end of this year.
Olaf Kastner, President and CEO, BMW Group Region China

BMW Press Conference at Auto Shanghai, 2017

BMW has entered a new phase of localization in China.
With the launch of the BMW 1 Series Sedan earlier this year, the company did the first step. The car was especially designed for China.
For BMW China is an important market: only two weeks ago BMW delivered the three millionth car. And in a few weeks, BMW will open a new production facility in Shenyang.

In line with the strategy „Made in China 2025“, BMW will bring more state-of-the-art Industry 4.0 technology to the New Plant Dadong. „With our increasing local R&D development, which will soon include High Voltage Battery production, we are well-prepared for China’s NEV development.“, Kastner told the journalists.

BMW Press Conference at Auto Shanghai, 2017

„Here in Shanghai, we are bringing the BMW brand even closer to our customers. We opened the new BMW Experience Center here last month. With over 45,000 m2 and a Dynamic Driving Area, I invite everyone to come to the Center and experience the range of our brand – from BMW M to BMW i. This is just one more facet of our engagement in China.“
Dr. Ian Robertson (HonDSc), Member of the Board of Management of BMW AG

The new BMW 5 Series Long Wheelbase, having its World Premiere in Shanghai, was created exclusively for Chinese customers.

Manufactured in China at the new Dadong Plant facilities, the wheelbase has been extended by 13 cm – compared to the standard 5 Series Sedan.

BMW Press Conference at Auto Shanghai, 2017

The 5 Series embodies the “heart” of the BMW brand and it accounts for around 30% of our BMW sales in China. „We’ve manufactured and sold around 800,000 5 Series over the years in China“, Robertson tells.

The 5 Series Long Wheelbase will arrive in the showrooms in June and it’s just one of the 14 new products BMW will launch this year in China.


Published: 2017/04/19

About the author: Thomas Gigold lives in Germany and writes about cars for some 10 years now. He works as a Social Media professional and Blogger. More about the MOTOR SHOW BLOG.

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