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BMW promises “very exciting surprise” for 2017 IAA Cars in Frankfurt

BMW CEO Harald Krüger promises a big surprise for the 2017 IAA Cars in Frankfurt - what he had in, when talking about will remain a mystery until September, 12th.

BMW CEO with the Vision Next 100

Speaking at a conference call about the interim report back one month ago, Harald Krüger announced “a very exciting surprise” will be unveiled at the IAA Cars Motor Show in Frankfurt.

BMW’s chairman did not go into any details, but the announcement was made following statements concerning the company’s e-mobility push. This said, chances are high, the car or concept in question will have an electrical powertrain.

In his words:

There are plenty of announcements being made in our industry at the moment. We are creating facts. We have more electrified vehicles on the roads than any of our established competitors. Our customers can currently choose from nine electrified models. Thanks to the growing desirability and our broad range of electrified drive trains, I am very confident that: We will deliver 100,000 electrified vehicles this year.

We are expanding our offering to all brands and segments. In this way, we are already embarking on the second wave of electrification. Many customers have already reserved the BMW i8 Roadster, which launches next year. I am sure the all-electric BMW X3 will also be a hit with many customers from 2020.

Production of the first fully-electric MINI will get underway in 2019 at our British plant in Oxford. […] Dingolfing will also build our new technology flagship, the BMW iNEXT. At the IAA in Frankfurt, we will present a very exciting surprise. We are strengthening Germany’s status as a manufacturing location for e-mobility.


Authors at TopSpeed.com are already speculating, but we say: stay tuned, wait and we’ll know at September, 12th …

Published: 5. September 2017

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About the author

Thomas Gigold has been writing about cars for more than ten years. He loves long road trips, is father of three and lives in Germany. Thomas is the Editor-in-chief at the MOTOR SHOW BLOG. Learn more.

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