With a milestone of more than 100,000 electrified cars sold over the course of the past 12 months, BMW Group is a leader in the market of electrified cars. But its sub-brand BMW i has to offer more …
BMW i is more than „just cars“.
The sub-brand serves as an incubator for innovations within the BMW Group. It is focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability.
A leader in electric mobility
Today, BMW i is a global leader in electric mobility.
In 2017 alone, more than 100,000 vehicles with fully electric or plug-in hybrid drive systems have been delivered to customers within a year. According to the independent POLK / IHS Report (issue 7.12.2017), the BMW Group tops the electrified vehicle market: in Germany and Europe with a 21% share of registrations, globally its 10% market share equal to that of Tesla.
In the four years since its market launch, the BMW i3 has already become the highest-selling electric vehicle in the premium compact segment.
The BMW Group’s market share in the electrified vehicle segment (in Europe and worldwide) is now more than three times larger than its share of the traditional vehicle market. This means a disproportionally strong representation in the expanding electric mobility market for the BMW Group brands (BMW, BMW i and MINI).
Launched in 2014, the BMW i8 is the undisputed leader of the hybrid sports car class with a market share of more than 50 per cent in its segment.
Roadmap for electrified cars at BMW Group
The BMW i brand has now secured the naming rights from BMW i1 to i9 and BMW iX1 to iX9.
On the roadmap of electrification for BMW, the BMW i8 Roadster is the next step. It will go on sale next year, followed by the battery-electric MINI in 2019, the electric version of the BMW X3 in 2020 and the BMW iNEXT in 2021.
The BMW iNEXT’s role as a technology spearhead will see it bringing electric mobility together with autonomous driving and new in-car connectivity possibilities in a series-produced model for the first time.
In 2025 BMW Group will offer 25 fully-electric or part-electric models worldwide. It is expected to then make up between 15 and 25% of global sales with electrified vehicles.
BMW i: a leading electric mobility system supplier
Above and beyond its line-up of electrified vehicles, BMW i is also pushing ahead with other areas of electric mobilisation as part of its ongoing commitment to the field.
BMW i high-voltage batteries are in increasing demand beyond road vehicles, e.g. to supply power to electric propulsion systems for boats, commercial vehicles and stationary energy storage applications. For example, over 30.7 megawatt hours of storage capacity in the form of new BMW i batteries was supplied to industrial customers in 2017. This equates to a fleet of 1,400 BMW i3 cars.
From 2021, the next (fifth) generation of BMW i electric drive and battery technology will use scalable electric modular technology to enable all model ranges to be equipped with every type of drive system.
ChargeNow, the public charging service from BMW i, now offers access to more than 130,000 charging points in 32 countries – with a single registration.
BMW has so far invested 14.4 million euros in manufacturer support for electric mobility in Germany since the launch of the country’s scrapping bonus, making it the biggest single source of funding.
The BMW Group has therefore supported the installation of more charging points around the world than are available in total in Germany today.
As part of an initiative in which the BMW Group was a founder member, super-fast European charging network Ionity has taken on an operating role.
The number of BMW i3 vehicles in the international DriveNow and ReachNow car-sharing programmes has been further expanded. They have now opened up easy initial access to electric mobility for hundreds of thousands of customers around the world. At a steady 15 per cent, the share of electrified vehicles in these fleets is many times higher than that in the respective national markets overall.
The BMW Digital Charging Service – the first of its kind and a logical further development of an earlier BMW i project – today enables easy use of all the possibilities that will come with the energy switchover. The service can even help customers earn money by automatically optimising the charging process to minimise cost or maximise use of green energy.
BMW Energy Services now operates as a standalone business unit and pools together the energy optimisation experience of BMW i. Coupling electric mobility with the energy sector is another of its main fields of activity and will help to make electric mobility emission-free (not only locally).
BMW i as a driver of innovation for the BMW Group
The development expertise built up by BMW i and the resultant transfer of technology are not limited to electric motors and high-voltage battery technology.
The elements connecting the new BMW i8 Roadster’s roof mechanism are manufactured in an innovative 3D printing process for aluminium components that is unparalleled in the series production of vehicles.
Conventional BMW and MINI models will soon also benefit from the innovative and significantly faster-working driving stability control system featured in the BMW i3.
The focal points identified by BMW i in everything from the use of renewable raw materials and recycled materials to the evaluation of river and sea plastic exert a significant influence on development activities across the company.
Furthermore the venture capital company BMW i Ventures investments in start-up companies with a focus on urban mobility. And the Centre of Competence for Urban Mobility is a consultant agency for cities, providing advice within the field of Future Mobility.