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Here we go!

So, it’s time! Say “Good Morning, Paaaaaris!” or, what else you’d like to shout in the morning – me, personally, will shout it. The BMW press conference begins at 1:45 today. Here, BMW is not the first exhibitor to give their press conference – as is traditionally the case at the IAA. But that’s OK.... Read more »

So, it’s time! Say “Good Morning, Paaaaaris!” or, what else you’d like to shout in the morning – me, personally, will shout it.

The BMW press conference begins at 1:45 today. Here, BMW is not the first exhibitor to give their press conference – as is traditionally the case at the IAA. But that’s OK. More than OK since it gives me the chance to talk to Michael De Bono. The BMW man responsible for the design of the eterior of the BMW Concept Active Tourer and will take a bit of time to answer some questions for me.
I still have some time for a quick coffee. Ole! Pardon, au Lait! What else is there to drink in Paris?
Incidentally, Paris – this is my first time in this beautiful city on the Seine. I will take my little red BMW for a little spin after the fair closes for the day, and torment the ladies and gentlemen of BMW Assist appropriately…

Published: 27. September 2012

About the author

Jonas Eling is a freelance motoring journalist. He writes for Germanys AUTO ZEITUNG as well as one of the largest BMW magazines in the world - german Bimmertoday.

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