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The BMW press conference at 2018 NAIAS.

All key-moments and quotes.

Every highlight of the BMW press conference at NAIAS - here are the most important photos and quotes of BMW executives.

BMW auf der NAIAS 2018 - Pressekonferenz

As we begin 2018, we’re confident it will be another exciting year for the BMW Group.  This excitement is driven by a surge of new products across the full spectrum of our brands. At the core of our product offensive is a clear focus on electrification.

BMW auf der NAIAS 2018 - Pressekonferenz

With increased customer demand for our electrified models, the US plays a vital role in our global electrification strategy. To keep the momentum going, the new and updated 2018 BMW i8 Coupe here on stage makes its World Premiere.

– Bernhard Kuhnt, CEO BMW North America

BMW auf der NAIAS 2018 - Pressekonferenz

We are proud to call the United States our second home and to be responsible for more than 70,000 jobs in this great country. It is also home to our largest production site in the world […]. We now build 1,400 vehicles there every day. 


The success story of our X vehicles began nearly two decades ago right here in the US. With the BMW X5, we created the very first Sports Activity Vehicle. Now, our X vehicles account for more than a third of BMW sales worldwide.

2018 will be the year of “X”!
(The BMW X2 launches, the BMW X4 will be shown soon and the BMW X7 production starts.)

By the end of 2019, we aim to have a total of more than half a million electrified vehicles on the road worldwide.

– Dr. Nicolas Peter, Chief Financial Officer BMW Group

BMW auf der NAIAS 2018 - Pressekonferenz

We’ve begun to introduce the C Evolution to the US in key markets starting with California. And no surprise that it’s generated significant interest, here. 

– Michael Peyton, Vice President, BMW Motorrad Region Americas


While experience is at the core of the MINI brand, the product is what drives us forward. Today we are excited to present new versions of the original MINI Hardtop and MNI Convertible.

MINI is the first auto manufacturer in the US to offer customized parts that are produced using High-Tec methods such as 3D printing and laser lettering.

– Thomas Felbermair, Vice President, MINI Region Americas


BMW auf der NAIAS 2018 - Pressekonferenz

Published: 15. January 2018

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About the author

Thomas Gigold has been writing about cars for more than ten years. He loves long road trips, is father of three and lives in Germany. Thomas is the Editor-in-chief at the MOTOR SHOW BLOG. Learn more.

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