A car in China still is a symbol: If you own one, you made it. And if you made it, you won’t drive by yourself …
China is the largest market for most carmakers, which is why there’s a trend for long-wheelbase versions of even not-very-long cars at the Beijing motor show.
So BMW is not the only company, unveiling long-wheelbase versions of a car. There’s Mercedes, Audi, Jaguar, Cadillac, and a few more, stretching their cars, too. There’s a Audi A4L, a Mercedes E-Class L, a BMW 3 Series L, and the new BMW X1 L.
And if you think, it does not make any sense … Well, than you are terribly wrong.
See, in China, to be chauffeured is the height of good taste. If you’ve got your own driver, you’ve officially made it. This is Luxury, with Beijing style.
Being driven around isn’t just for old people. The young Chinese millennials want the chauffeur-driven experience too. So a relatively modest BMW X1 or BMW 3 Series which are some 100 or 120 millimeters longer is a logical result of this demand …
Still questions, folks? 😉